Prepare
The Falconeri brush introduces the preparation of the garment before washing.
Falconeri · Retail experience
The value of a garment.
In the way we care for it.
Cashmere care becomes an in-store VR experience. A meeting of product knowledge and brand engagement.
Inside the project
- Client
- Falconeri
- Industry
- Consumer Goods & Retail
- Format
- In-store Virtual Reality
What stays with you
after a store visit?
For Falconeri, a garment’s quality continues in the care it receives over time. The challenge was to turn that knowledge into a moment of discovery inside the store.
We built an immersive, gamified journey. Wearing a VR headset, customers enter a space dedicated to cashmere and explore its care through practical activities, quizzes and video content.
Four actions.
One hands-on journey.
Each stage connects an action with a product and its use. Brand storytelling takes shape through interaction.
Wash
The dedicated lotion accompanies the stage focused on washing cashmere.
Dry
The flat-drying cloth and drying rack become part of the drying process.
Iron
The journey ends with an iron and the garment laid flat for the final care stage.
The product at the centre.
The customer in the story.
The space, objects and interactions share the brand’s language. The digital experience gives the product a context and turns Falconeri’s expertise into something customers can engage with.
Built with Reflectis
An experience designed
for the retail setting.
AnotheReality’s proprietary interactive 3D simulation platform provides the foundation. Content, environment and activities come together in a journey designed for physical stores.
From a virtual world
to a tour of the stores.
The project includes a roadshow with five stops across four Italian cities. The activation brings the same brand experience to different physical settings.
- Rome
- 2 stores
- Florence
- 1 stop
- Milan
- 1 stop
- Naples
- 1 stop
Immersive Experiences
What could your brand
invite people to experience?
Start with the audience, the setting and the message. We design experiences that give people a reason to participate.