Present and configure.
3D configurators, interactive demos and AR previews make products and options explorable. For sales teams, websites or showrooms: a proposition customers can see and build together.
Immersive Experiences
For brands, events and business
Your idea.
Made to be
experienced.
A launch, an event, a showroom. How do you turn attention into participation?
We work with businesses, marketing teams and agencies on immersive experiences, configurators and video games, from creative concept to development.
Let’s talk about your experienceFrom brief to experience
What would you like
to make happen?
Introduce a product. Bring people into a story. Make an exhibition stand come alive. We choose the format around your audience and objective.
Is your goal training? Explore Interactive LearningActivate events and spaces.
Interactive installations, trade shows, product launches and immersive journeys. We design participation around the space, the time available and the brand’s identity.
Engage through play.
Advergames, video games and multiplayer experiences for web, mobile and VR. We combine game design and development to give audiences an active role, from campaigns to games.
Experiences put into practice
From choosing a product
to discovering a world.
Product configuration · Web & AR
Explore a laboratory before building it.
A 3D configurator to shape a proposal with the customer and see it in the real space.
Read the case study
In-store VR experience
Cashmere care becomes an experience.
An in-store VR journey through cashmere care, interactive activities, quizzes and brand storytelling.
Explore the project
Beauty · Mixed Reality
Creativity at your fingertips.
A nail art experience on Meta Quest 3, combining hand tracking, colour and personalisation.
Read the case study
Awareness game · Mobile
A message discovered through play.
A detective adventure introducing students to donation and volunteering.
Read the case study
Cultural storytelling · VR
A place’s history, experienced.
Spaces, objects and voices shape a narrative about internment during the Second World War.
Read the case study
Cultural heritage · VR
Visit the source of the Duomo’s marble.
An immersive visit to the Candoglia quarry, from exploring the site to interacting with marble.
Read the case study
Game design · VR
Engagement through play.
Our own tennis game for Meta Quest, where movement becomes part of the experience.
Read the case studyHave a brief?
An idea worth seeing.
An experience
worth taking part in.
From a campaign to an event, we turn your creative concept into an experience people can take part in. Art direction, interaction design and development, working alongside your team.
The idea, in focus.
Audience, message and context: we turn the brief into a clear experience.
The interaction, to try.
A prototype to test the concept together before production.
The experience, ready.
Development, devices and delivery, designed for the real setting.
Before we begin
A few answers,
before the demo.
Do you work with creative and event agencies?
Yes. We can support the creative team with interaction design and development, or help shape the concept. We agree roles, deliverables, assets and deadlines so our work fits into the agency’s project.
Does an immersive experience need a headset?
No. A 3D configurator can run in a browser, and an AR experience on a smartphone or tablet. A headset is one option, useful when being immersed in a space supports the objective.
Can we start with our existing 3D or CAD models?
Yes. We review the materials available, their formats and level of detail. Models often need adapting to work in real time on the chosen devices. This review is part of defining the project.
Can you create an experience for a trade show or showroom?
Yes. We design the journey around the space, the length of the visit, the audience and the people guiding the experience. We also consider devices, access to content and operational needs.
How do we evaluate whether the experience works?
We define what to observe in advance: for example, understanding a product, completing a configuration or participating in a journey. Measures and data collection are designed for each project.
What determines the timing and investment?
The content and models already available, interactions, devices and integrations. An initial call clarifies the scope and identifies a practical first experience on which to base a proposal.
Start with your objective
What would you like
your audience to experience?
Have a brief, a campaign or an idea still taking shape?
Tell us about it: we’ll find the right format.