Build the layout.
The configurator works with room dimensions and lets users select and place components.
Inpeco · DreamLab
The laboratory takes shape.
Before the decision.
From a complex system to a design people can explore. A 3D configurator and augmented reality viewer that support the sales conversation.
Designing with the customer
How do you present
a laboratory
that does not exist yet?
Inpeco develops automation systems for clinical laboratories. Each configuration has to fit a different space and set of requirements.
A catalogue describes components. A sales conversation needs to go further: it must show how those components become the right system for that customer.
From components to space
Three steps.
One shared design.
Configure on a computer. Explore in the real space. Move the decision forward.
DreamLab combines a modular 3D editor with an AR viewer on a smartphone. It gives sales teams and customers a concrete design to discuss.
See it in context.
The configuration can be viewed in augmented reality in its intended setting.
Share the choice.
The component list can be downloaded when the configuration is complete, providing a reference for the next conversation.
The design choice
The complexity remains.
It becomes readable.
For a modular product, experience design is about relationships: between components, between the system and the space, and between what people see and what they choose.
This is where interface design and 3D representation must work together. A convincing view should also help people ask the right questions.
What it brings to the business
Less to imagine.
More to discuss.
A B2B configurator makes the conversation more concrete: proportions, components and choices become visible. Sales teams gain a tool for dialogue; buyers gain a way to explore the proposal.
From this project to your challenge
Is your product difficult
to explain?
Start with what your customer needs to understand and choose. We design the experience that helps them do it.