Choose a shape.
The first choice provides a starting point for a personal design.
Nailit! · AnotheReality product
Your hands.
Your creativity.
A mixed reality nail art game. Your hands connect the space around you with the designs you can imagine.
Inside the project
- Field
- Beauty & gaming
- Format
- Mixed Reality · Meta Quest 3
- Focus
- Hand tracking & interaction design
A familiar gesture.
A new experience.
Nailit! starts with a recognisable activity: choosing and personalising your own style. It brings that activity into a digital space that stays connected to the room and to the player’s hands.
The design challenge is to make that transition easy to understand. Colours, shapes and tools should invite experimentation, while the interaction remains approachable.
Experiment,
right on your hands.
Meta Quest 3 hand tracking sits at the heart of the experience. A spatial creative menu guides the personalisation process.
Build a design.
Colours, decorations and layers let players explore different combinations.
Return to your creations.
The creative studio and personal sets give the experience continuity.
A design perspective
Digital creativity.
In your own space.
Mixed reality has a specific role here: connecting gesture, result and real surroundings. The project shows how an experience takes shape around the ways people can interact with it.
For a brand or creative team, that raises a practical question: which part of your product could become something people can try, compose or reinvent?
From demonstration
to participation.
Nailit! is our own entertainment product. As a case study, it demonstrates our work in game design, spatial interfaces and personalisation: capabilities we can bring to experiences for different audiences and objectives.
From this project to yours
What if your audience
could get hands-on?
Start with your product, campaign or setting. Together, we can find the interaction that turns the idea into an experience.