Cyberspace: the platform to bring events into the metaverse

- Superstudio

Cyberspace: the platform to bring events into the metaverse
Superstudio Cyberspace: the revolutionary 3D digital platform for immersive events

Welcome to the future of events, the Superstudio Cyberspace! This revolutionary 3D digital platform was developed in partnership with Superstudio Events, an international leader in the event industry. The combination of AnotheReality’s innovative vision and Superstudio Events’s expertise has resulted in the creation of a cyberspace where reality and digital merge, offering an unprecedented experience.


The user experience in a virtual Superstudio Cyberspace event.

Imagine entering a digital space, surrounded by virtual pavilions and green areas that allow you to experience an event as if you were actually there. Superstudio Cyberspace allows you to explore the space like an avatar, interacting with other participants, visiting exhibitors’ booths, stopping in the green areas to rest from zoom fatigue, or teleporting from the info point to a talk; everything is possible here.


Interaction and networking between participants and exhibitors

The platform offers a completely new networking experience, allowing participants to chat with each other as if they were actually present. Exhibitors can present their products and make their identity known through available digital materials, and visitors can in turn interact with them through instant calls and chats. This revolutionary cyberspace enables more authentic and engaging connections between participants, making virtual events a fulfilling and productive experience.

The  Superstudio Cyberspace  platform is designed to be conveniently accessible to everyone, regardless of the device being used. The platform can be used from both fixed devices such as computers and laptops and mobile devices such as smartphones and tablets, and there is no need to download any apps. In addition, the platform supports streaming talks and the ability to arrange appointments online, making event management easier and more flexible than ever before.


Opportunities for direct contact between visitors and exhibitors

Through Superstudio Cyberspace, visitors and exhibitors can interact directly with each other easily and immediately. The platform provides various forms of contact, such as calls, streaming, talks, and online appointments, enabling participants to make meaningful connections and deepen their knowledge of the products and services offered by exhibitors.


Conclusion: the future of events thanks to Superstudio Cyberspace 

Superstudio Cyberspace represents a step forward in the digital transformation of the events industry. The combination of an immersive environment, intuitive interaction between participants and exhibitors, and the versatility of the platform make it the ideal system for organizing engaging and successful virtual events.Thanks to the partnership between AnotheReality and Superstudio Events, the future of events is already here, ready to amaze and revolutionize the way we experience and participate in meetings, trade shows and conferences. 

Virtual Worlds
Case study
Customer Experience
Design tips

The digital platform, which is intuitive and easy to use even for those less familiar with technology, makes use of a privileged setting, namely the iconic spaces of Superstudio, which for years has been the scene of top-level events such as Superdesign Show, MIA Photo Fair and Mapic.

The spaces of this metaverse are welcoming, customizable and recognizable, thanks to the attention to detail.

Critical success factors
new language
Use of 3D to innovate the language and collaboration of the world of digital events, making them interactive and immersive
advanced personalization
Avatar personalization: users can create their own virtual identity, reusable in subsequent events supported by the same platform
virtual events
Transposition of the experience and richness of physical events into the corresponding virtual metaverse

The front end of the platform was built entirely in Three.js, while the back end was built with .NET Core, all running on Microsoft’s Cloud Azure. The call and video call system, on the other hand, uses the service infrastructure.

The 3D models (made on Blender), materials, and UX  have been optimized for always smooth and lightweight use from any device (even mobile!) with web access.