VR Product Configurator
B2B marketing and sales are undergoing significant evolution, driven by the growing importance of virtual reality (VR) in the industry. AnotheReality has developed a groundbreaking tool for the global leader in high-end eyewear design, production, and distribution, enabling immersive product visualization and customization.
The immersive VR solution for eyewear personalization
AnotheReality has created a virtual reality application that allows professionals to intuitively and engagingly create and customize eyewear. The tool offers four base models and infinite customization possibilities. Through VR technology, users can select various eyewear components, modify colors, materials, and dimensions, and instantly visualize the finished product in real time.
Interaction with the product through virtual reality
Virtual reality allows users to engage with the product during the design phase like never before. Brand personnel can enlarge eyewear, explode individual components, modify colors and materials of each part, such as lenses and frames, and immediately see the effects. This level of interaction provides an astonishing user experience and enhances potential customers’ engagement.
Transitioning from VR to the web for broader accessibility
AnotheReality has adapted the initially headset-dependent application to also be accessible through mouse and keyboard, expanding usability beyond tethered computer setups. This solution allows staff to navigate and customize the product using more accessible tools. It reaches a wider audience, exponentially expanding marketing and sales opportunities for the brand.
Practical application at trade shows and B2B events
AnotheReality’s project finds its best application in contexts such as trade shows and B2B events. Using virtual reality to showcase and personalize products makes the experience more exciting and memorable for visitors and brand personnel. This can translate into increased sales and customer loyalty.
Benefits of using immersive VR technology in product configuration
Adopting VR technology in product configuration offers several advantages, including:
Conclusion: The future of product configuration and visualization through VR and the web
The untapped potential of virtual reality in marketing and sales is still unimaginable. The project is just the beginning of what can be achieved through the use of this technology. It is plausible to envision that in the future, VR-based product configuration projects can be integrated with artificial intelligence and expanded to new product categories.
To maintain competitiveness in the market, companies need to be ready to adopt advanced solutions like those proposed by AnotheReality. VR-based product configuration and visualization not only improve the user and potential customer experience but also contribute to cost and prototyping time reduction while increasing brand visibility and positioning. The future of marketing and sales will be increasingly immersive, and companies capable of riding this wave of innovation will have greater opportunities for success in the global market.
The experience is designed like classic goggle configurators, giving users full freedom to interact via controllers for the VR version, then adapting the program for the desktop version for maximum scalability and usability.