SEC is an Italian advocacy and public relations agency, at the head of an international group. AnotheReality developed this app for the first 30 years of history of SEC, celebrated in 2019.
An augmented reality journey among the successes of the agency: three markers for three different experiences that show the history of SEC.
Il Carosello: scanning the marker with the “Carosello” image, a 3D portal will appear. This portal represents a museum exhibition that honors the 60’s famous television programme that made a mark in the Italian television history.
EXPO 2015: scanning the Expo 2015 marker, will spawn the Tree of Life, the symbol of the universal exposition which theme was “Feeding the Planet, Energy for Life”. Around the tree, runs a timeline that shows the key moments of the exposition and its building phases.
Porta Nuova e Fiera: scanning the “Porta Nuova” marker, a map of Milan appears, spawning a serie of bubbles, each one contains images or videos that show the various steps that brought to life the new business district of Porta Nuova.